BC Networks: Blog
Live video: a free way to reach new customers
Having direct access to customers is a gold mine for SMBs and with the increasing popularity of live video services it’s just a matter of deciding what to broadcast. The strategies for live broadcasting are very different than pre-recorded video and it’s important to reevaluate how you’ll present company information in this medium. Keep reading…
How business continuity plans can fail
Your service provider, who you have tasked with looking after your company’s IT, has kept your business up and running for the past 10 years. Usually, that kind of longevity in developing continuity plans has resulted to some providers overlooking or underestimating certain issues. Here are some of them. Over-optimistic testing The initial testing attempt…
Are you using this effective marketing tool?
There are many marketing techniques SMBs use to gain clients. Free information products, brochures, and press releases are just a few among many. But how do you know what’s most effective? It all comes down to looking at data and seeing for yourself what’s worked before. We’ve gone through the trouble of doing just that,…
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